Week 1
Campaign Framing & Story Positioning
Week 2
Faith Creator Identification
Week 3
Creator Outreach & Partnerships
Week 4
Testimony-Driven Content Planning
Week 5
First Wave Creator Posts
Week 6
Redemption Story Clips
Week 7
Audience Testimony Conversations
Week 8
Reaction & Discussion Videos
Week 9
Faith Community Amplification
Week 10
Viral Clip Distribution
Week 11
Theatrical Release Creator Push
Week 12
Post-Release Testimony Momentum
Influenceable was brought on not to glamorize the pain, but to connect this story with people who had lived it, survived it, or were still in it. Our goal: ensure the message didn’t just resonate with the choir, but reached those who truly needed to hear it.
To connect emotionally and cut through a saturated digital landscape, our approach focused on bold, accessible storytelling powered by:
Our influencer messaging didn’t just spread the word—it shaped the narrative. These creators acted as cultural translators, framing the story in ways that resonated with their communities. They emphasized powerful themes—like the film’s underdog success and its broader social implications—driving digital conversation with depth and authenticity. This narrative framing elevated the public discourse, transforming The Blind from just a film into a meaningful cultural dialogue.
