at Box Office
Opening Day for July 4th
Organic Impressions
Earned Media Impressions
UGC Posts
Influencers Activated
Indie Film Ever, Globally
Week 1
Campaign Strategy & Creator Mapping
Week 2
Creator Outreach & Partnerships
Week 3
Content Production Begins
Week 4
Meme & News Page Seeding
Week 5
Trailer & Clip Distribution Push
Week 6
UGC Activation
Week 7
Momentum Amplification
Week 8
Cultural Conversation Ignites
Week 9
Box Office Surge
Week 10
Movement Status Achieved
We approached the campaign not like a product launch, but like a cause. That mindset shaped everything—from the tone, to the distribution, to the creator selection. Our goal: rally aligned communities and create content people had to share. We focused on:
We didn’t approach this like a standard campaign. We treated it like a mission. We activated creators who genuinely cared—people who could spark empathy, outrage, and conversation. Content was optimized for shareability, seeded into dark social channels, and positioned to travel fast. Because major platforms didn’t always play nice, we built our own momentum. Through emotional storytelling, smart distribution, and intentional creator partnerships, we made the film feel not just relevant—but essential. Sound of Freedom became one of the most talked-about films of 2023, grossing over $200M globally. But more than that, it became a lightning rod for awareness, activism, and debate. We didn’t just help market Sound of Freedom—we helped it matter. This wasn’t just a win for a film. It was a cultural moment. And we were honored to help build it.
