Week 1
Campaign Positioning & Creator Research
Week 2
Creator Identification & Outreach
Week 3
Creator Outreach & Partnerships
Week 4
Viral Clip Distribution
Week 5
Creator Reaction & Commentary
Week 6
Audience Discussion Momentum
Despite its gripping performances and heavy themes, Nefarious entered the box office under the radar. With limited media support, tepid box office returns, and negative press labeling it as “propaganda,” the film’s reach was constrained from the start. It was released in fewer than 1,000 theaters, received dismissive mainstream coverage, and struggled to secure early online traction. Even on Rotten Tomatoes, the gap between critic and audience reception was one of the widest of the year. In short: the story had power, but it needed an entirely different kind of push.
We had just seven days to turn things around. Our campaign strategy focused on turning tension into traction—igniting curiosity, not controversy. The playbook included:
Influencers didn’t just share trailers—they shared meaning. By tapping creators who understood how to translate historical legacy into modern relevance, we helped audiences see Reagan not just as a figure of the past, but as a lens into what leadership can mean today. This wasn’t nostalgia—it was a reintroduction. Reagan became more than a historical film—it became a conversation. And more importantly, it became a bridge between generations.
