Week 1
Campaign Positioning & Audience Targeting
Week 2
Creator Identification & Outreach
Week 3
Creator Briefing & Content Planning
Week 4
First Wave Creator Posts
Week 5
Survival Scenario Discussions
Week 6
Faith & Community Themes
Week 7
“What Would You Do?” Debates
Week 8
Trailer Reactions & Breakdowns
Week 9
Prepper & Outdoors Community Reach
Week 10
Audience Conversation Growth
Week 11
Release Week Creator Push
Week 12
Post-Launch Reactions & Discussion
We leaned into creator-led storytelling—activating a wide network of voices who could translate the film’s themes of survival, faith, and community into content people actually cared about.T his wasn’t a sizzle-reel campaign. It was intimate, thoughtful, and relentless.
Our strategy included:
Our creators didn’t just post—they translated the story. They brought the film’s emotional weight into real-world conversations, triggering shares, stitches, debates, and buy-in across niche and mainstream channels.The campaign blurred the line between content and commentary. Before Homestead even hit streaming, people were already talking about it like it mattered. And that’s because—to them—it did. This wasn’t just about promotion. It was about pairing the right creators with the right story—and proving that when influence is intentional, it doesn’t just move numbers. It moves people.
